MY STORY

My dream wasn’t originally to become a coach, it was just to survive.

I didn’t grow up with a silver spoon. I grew up in chaos. My parents divorced when I was five. I spent my childhood bouncing between homes, surrounded by instability. I learned fast: if I wanted safety, I had to fight for it.

That fight led me to the U.S. Army at nineteen. Infantry. Aviation. The military gave me the structure I’d been starving for and taught me how to lead when everything around me was on fire. But when I took off the uniform, I hit my first 2x4 moment; I knew how to be a soldier. I had no idea how to be me.

So I did what most of us do. I chased success to fill the hole.

In 2014 I started an Amazon business from my dining room table with basically nothing. Grit, curiosity, and an unhealthy tolerance for risk. I scaled it into an 8-figure operation. Built 3PL companies. Launched a SaaS platform. On paper? I’d made it.

Here’s what I left off the highlight reel:

You can be rich and completely empty. You can look like you’re winning while you’re quietly drowning.

After years of chasing the next milestone, I hit the wall. Money? Had it. Meaning? Gone. I’d built a cage with golden bars, trading my peace and my purpose for a P&L statement.
The identity that built everything was cracking. And I didn’t have a replacement. I was between versions of myself, and I was calling that disorientation “failure.”

It wasn’t failure. It was a transition. And the moment I stopped treating it like something was wrong with me and started treating it like an invitation to rebuild, everything changed.
I stopped building for a paycheck. Started rebuilding my foundation. Aligned my work with my faith. Reclaimed time for family. Rebuilt from the inside out. Not just the business. Me.

That’s what The Reforged is. It’s the process I went through, turned into a framework, so you don’t have to white-knuckle it alone the way I did.

Forged again. But stronger.

THE VALUES THAT DRIVE EVERYTHING WE DO

These aren’t inspirational posters. These are standards I’ve bled for. If we work together, this is what you can expect, and what I’ll expect from you.

1. FAITH/SPIRITUAL ALIGNMENT

Everything starts here. My faith serves as the foundation for all other aspects of my life, guiding my purpose to impact men as I believe God has called me to do. I seek His wisdom first and measure my actions against biblical principles.

This means: Our work together will always honor the greater purpose for which you were created, even as we tackle practical, real-world challenges.

2. FAMILY LEGACY

I'm committed to breaking generational cycles and building a lasting positive impact. This means being the father and husband I aspire to be—one my family can be proud of—and helping you do the same.

This means: Your transformation isn't just about you—it's about healing past wounds and creating new patterns that will benefit generations to come.

3. IMPACT/SERVICE

True success is measured not by what I achieve personally, but by how many lives I've positively transformed. I'm driven to use my gifts and experiences to help others overcome similar challenges.

This means: I'm invested in your results more than my recognition. Your breakthrough is my mission.

4. INTEGRITY

I demonstrate unwavering alignment between my words, actions, and beliefs—even when no one is watching. Like my friend Jimmy who's modeled this for me, I handle difficult situations with dignity and honesty.

This means: I'll tell you what you need to hear, not just what you want to hear. I'll hold you accountable because that's what you deserve.

5. CONNECTION

I build and nurture meaningful relationships characterized by mutual trust, vulnerability, and support. This reflects the special bond I had with my grandmother and aspire to have with my family and community.

This means: Our coaching relationship will be built on authentic connection, not transactional exchanges. Real transformation requires real relationship.

6. AUTHENTICITY/COURAGE

I embrace who I truly am, including my strengths, weaknesses, and journey. It means showing up fully even when I feel inadequate or unprepared, as I did during my first in-person event.

This means: I'll share my struggles alongside my victories, creating space for you to do the same without judgment.